Macdonald
Hotels & Resorts
Marketing Manager

 

As the senior content specialist within the central marketing team, I was responsible for leading content strategy across one of the UK's largest hotel groups, supporting more than 30 hotels and resorts across the UK and Spain.

My role covered the full customer journey, from planning seasonal campaigns and managing website content through to delivering CRM communications to a database of more than one million customers.

Alongside owning the brand's tone of voice across digital channels, I worked closely with commercial, revenue, design and hotel teams to create integrated marketing campaigns that drove direct bookings.

Projects ranged from building landing pages and campaign content to managing email marketing, social media activity, website optimisation and large-scale digital initiatives. I also oversaw the work of external social media agencies, supported a major website migration project and continually used customer insight and analytics to improve content performance.