Hand Picked Hotels - INTERIM WEB MANAGER

 

As Interim Web Content Manager, I was responsible for the day-to-day ownership of the Hand Picked Hotels portfolio of luxury hotel websites, supporting more than 20 individual properties across the UK and Channel Islands.

Working closely with marketing, commercial and hotel stakeholders, I planned, created and optimised website content for seasonal campaigns, promotional offers, events and hotel experiences, ensuring every page reflected the premium positioning of the brand while supporting SEO, customer experience and commercial objectives.

Alongside content production, I managed the wider website content roadmap, continually improving customer journeys, navigation and usability across the group's digital estate. I also collaborated with developers, designers and revenue teams to deliver website enhancements, resolve technical content issues and optimise the online booking journey, helping to drive direct bookings and improve overall website performance.